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PointCab appoints new CTO & CMO


PointCab CEO and co-founder Dr. Richard Steffen has decided to strengthen the PointCab leadership with the appointment of a new CTO and CMO. 

Both picks are dedicated young professionals who have been with PointCab for a couple of years. Senior Developer Martin Graner, will be taking over the position of CTO from Dr. Richard Steffen. Global Marketing Manager Nicole Herber will fill the newly created role of CMO where she will take a more eclectic role in PointCab´s future endeavors. 


Martin Graner, CTO

Steffen explains the decision as follows: “We are still nimble and lean yet not the small start-up we were ten years ago. With the company growing economically as well as in terms of a variety of new areas in the future to come, it is no longer feasible for me to fill the double role of CTO and CEO. Luckily, I have found a natural successor in my role as  CTO with Martin. He started working with PointCab in 2016 and has since proven himself time and time again. He’s a quick and strategic thinker and the knowledge he’s built up around our products over the years can easily compete with my own. He’s become a trusted voice in our decision-making process and has my full confidence. I’ve never thought the day would come of myself saying this, but undoubtedly with Martin taking on the task, I look forward to stepping down as CTO and dedicating my time fully to my role as CEO.”


Steffen continues: “I am also happy to say that I’m just as confident with Nicole as our new CMO. When she started as a Marketing Manager in 2019, I have to admit that I  treated our Marketing as more of an afterthought mainly working with external entities. Our COO Chris McAuliffe saw the need to change things up and hired her to build up our own Marketing Strategy on various levels. Since then, she not only did just that but also opened our eyes to what potential still lays ahead. That’s why we decided to strengthen our Marketing department with Nicole leading the change. From day one, she was full of ideas with the drive and can-do attitude to accomplish them. She’s proven to be a great mentor for her team and a strong sparring partner for our leadership team. “


Nicole Herber, CMO

Concluding Dr. Richard Steffen notes: “With Martin and Nicole in their new leadership roles, I’m confident we have positioned ourselves well for the future. Their appointments allow us to further grow, while simultaneously strengthening our existing teams and structures. As an employer, we strive to provide the opportunity and mentorship for our employees to achieve their full potential.